The purpose of the logo is to create the image of a solid company that functions systematically, emphasizing it even more with a unique font, graphic elements and, of course, colours. The educational institution must maneuver in the official context of the educational system, but also keep in mind the main user – the student. The sign must be modern, attractive and in line with current trends. For this reason, unique brand style elements were used, universally adaptable to various circumstances and to a wide range of graphic communication. An imprint-type logo, a lighter imprint variation and monogram are used in different situations to emphasize the emotional tone of the message we want to broadcast in the best way.